The more you leave out, the more you highlight what you leave in.

Henry Green

Oriana Pagano

A little about me

Hello there.

My name is Oriana Pagano, and I’m a freelance web designer and digital consultant based in London, UK.

I specialise in branding, web design, WordPress development, copywriting, and search engine optimisation (SEO), which is what you need to get your message across and be found by your people.

As an independent professional with nearly 15 years of experience, I provide a tailored and integrated approach to help businesses communicate effectively and consistently across different media platforms.

When I’m not working, you can most likely find me training Kung Fu or travelling with my camera.

Branding

According to Amazon founder Jeff Bezos, your brand is what people say about you when you’re not in the room. What are people saying about you and your business? Most importantly, what would you like them to say? No matter the size of your business, to thrive in a competitive environment, you need to define your brand and learn how to communicate it effectively and consistently.

Web Design

Your website is often the first thing that your potential clients see about you. Quite frankly, it’s what they start judging you by, usually forming an opinion in a matter of seconds. Nailing that first impression is crucial. You need a well-thought-out website that can attract, engage, and retain your potential clients, while also reflecting and reinforcing your brand. Make that first impression count.

Web Development

We all want a good-looking website, but look alone will only take you so far. What’s under the hood is just as important. You need a website that is easy to read and navigate, loads fast, and displays beautifully on every device. One that talks to people and, at the same time, winks at the search engines. You need a website that you can easily update, and that can grow and change as your business does.

SEO & Copywriting

Content is the cornerstone of communication. What you say and how you say it can make the difference between winning or losing a new client, between building trust or looking unprofessional. To get your message across, you need clear, fluff-free, and engaging content, tailored to your target audience and true to your company’s tone. Most importantly, you need your potential customers to find it.

Lovely Words

Oriana is a gem to have on any team! Fast thinking meets excellent explainer skills; versatility in style meets pragmatism; professionalism meets playfulness. Most importantly, though, Oriana’s friendliness, positive attitude, and open mind make working with her a real pleasure. She is reliable with quick turnaround times and pays attention to all the details without losing sight of the big picture.

Johanna Lieser – Marketing Communications Consultant at ewico

I worked with Oriana on several projects and was so happy with her professionalism, knowledge, and output that when I moved to a new company, I contacted her again when we needed some help with our website build. She’s communicative, takes the time to understand exactly what I want and pays attention to the details. Having someone I can go to with full confidence really helps when working across multiple brands, activities, and deadlines. I would and have recommended Oriana to colleagues and friends.

Kavita Kovvali – Marketing Manager at Worldpay

Since joining our team of consultants in 2011, Oriana has shown competence, technical knowledge, and a strong work ethic. Her passion, reliability, and professionalism are recognised and appreciated by both her clients and colleagues. She is very professional and has quickly become an invaluable asset to our team.

Matteo Durin – Senior Consultant & Partner at ewico

I am an independent professional and contracted Oriana to update my website. I appreciated her straightforward professionalism, individual attention, keen grasp of my objectives, and creative suggestions. She exhibited a great combination of technical, aesthetic, communication, and interpersonal skills. I can definitely recommend her to others.

Anne McDonough – Medical Writer

Oriana received much unsolicited positive feedback from many of our clients, and she was very well liked by our internal team at Reactive. I observed Oriana to have a very strong work ethic; she was diligent, hard-working and could be trusted to manage her project work independently with little supervision. She immediately built trust with her clients and managed the internal team well.

Carl Panczak – Group Commercial Director at Fjord ANZ

Oriana is a very creative and reliable person. She has a positive outlook and shows great enthusiasm and commitment to bringing her projects to completion.

Stefanie Barcatta – Business Consultant at ewico

I worked with Oriana on our rebranding project. I appreciated her professionalism and dedication in managing the project and bringing it to completion. With her expertise spanning both web development and marketing, she helped us reach our goal on time and with excellent results.

Mattia Dell’Orsola – Sales Director at Tecnosan

Some of my work

Why work with me

I worked with Oriana on our rebranding project. I appreciated her professionalism and dedication in managing the project and bringing it to completion. With her expertise spanning both web development and marketing, she helped us reach our goal on time and with excellent results.

Mattia Dell’Orsola
Sales Director, Tecnosan

Quality, Quality, Quality.

Whatever I do, I strive to do it as best as I can. Quality, accuracy, and attention to detail are my thing. I set my bar very high, and want to do work that I can be proud of – so if you’re looking for quality, look no further: choose someone that will care about your project as much as you do.

Broad skill set

Throughout my life and career, my curiosity and love for learning have led me to study several topics, take on different roles, and develop a broad set of skills. As a digital consultant, having a broad skill set means I can better advise you on what will work best for you, and that I have the knowledge to help you build it.

Honesty. Integrity. Reliability.

These are my values, the principles that underpin everything I do. I pride myself on being a person and a professional whom you can count on and trust. My clients know this, and appreciate it – that’s why they stick with me, year after year, project after project.

One-woman Band

Forget the hassle of liaising with different experts, and enjoy the peace of mind of entrusting your project to a well-rounded consultant who will give you her undivided attention. Professional as an agency, approachable as a dedicated consultant: you’ll get the best of both worlds.