The more you leave out, the more you highlight what you leave in.

Henry Green

Oriana Pagano

A little about me

Hello there.

My name is Oriana Pagano, and I’m a freelance web designer and digital consultant based in London, UK.

I specialise in branding, web design, WordPress development, search engine optimisation (SEO), and content writing.
I’ve chosen to study and specialise in all these subjects because they interest me, and because I believe they are all equally important for the success of your communication. If you want to get your message across and reach your potential customers, you cannot develop one without considering the others.

That’s what I do – as a professional with over ten years of experience, I offer a tailored and integrated approach to help your business communicate effectively and consistently across different media platforms.


According to Amazon founder Jeff Bezos, your brand is what people say about you when you’re not in the room. What are people saying about you and your business? Most importantly, what would you like them to say? No matter the size of your business, in order to thrive in a competitive environment you need to define your brand and learn how to communicate it effectively and consistently.

Web Design

Your website is often the first thing that your potential customers see and read about you. Quite frankly, it’s what they start judging you by, usually forming an opinion in a matter of seconds. Nailing that first impression is crucial. You need a well-thought-out website that can attract, engage and retain your potential clients, while also reflecting and reinforcing your brand. Make that first impression count.

Web Development

We all tend to focus on the outside, on how something looks, but what’s under the hood is just as important. You need a website that displays and works beautifully on every device, and is easy to read and navigate. You need a website that loads fast, and keeps both visitors and search engines happy. You need a website that you can easily update yourself, and that can grow and change as your business does.

SEO & Content Writing

Content is the cornerstone of communication. What you say and how you say it can make the difference between winning or losing a new client, between building trust or looking unprofessional. In order to get your message across, you need clear, fluff-free and engaging content, tailored to your target audience and true to the tone and personality of your company. And, of course, you need that content to be found.

Lovely Words

I worked with Oriana on several projects and was so happy with her professionalism, knowledge and output that when I moved to a new company, I contacted her again when we needed some help with our website build. She’s communicative, takes the time to understand exactly what I want and pays attention to the details. Having someone I can go to with full confidence really helps when working across multiple brands, activities and deadlines. I would and have recommended Oriana to colleagues and friends.

Kavita Kovvali – Head of Marketing at Localstars

Since joining our team of consultants in 2011, Oriana has shown great competence and technical knowledge, as well as a strong work ethic. Her passion, reliability, and professionalism are recognised and appreciated by both her clients and colleagues. She is very professional and has quickly become an invaluable asset to our team.

Matteo Durin – Senior Consultant & Partner at ewico

I am an independent professional and contracted Oriana to update my website. I appreciated her straightforward professionalism, individual attention, keen grasp of my objectives, and creative suggestions. She exhibited a great combination of technical, aesthetic, communication, and interpersonal skills. I can definitely recommend her to others.

Anne McDonough – Medical Writer

Oriana received much unsolicited positive feedback from many of our clients, and she was very well liked by our internal team at Reactive. I observed Oriana to have a very strong work ethic; she was diligent, hard-working and could be trusted to manage her project work independently with little supervision. She immediately built trust with her clients and managed the internal team well.

Carl Panczak – General Manager at Reactive Sydney

I’ve been very pleased with Oriana’s work on my photography website. Right from the start, I’ve been favourably impressed by her preciseness, helpfulness, and professionalism. She came up with different solutions to best meet my needs, and my ideas were taken into account and further developed and optimised. […] I also appreciate that I could continue to count on her support even after the conclusion of the project, whenever I needed help in managing the content or improving the pages.

Alessandro Gruzza – Nature Photographer

Oriana is a very creative and reliable person. She has a positive outlook and shows great enthusiasm and commitment in bringing her projects to completion.

Stefanie Barcatta – Business Consultant at ewico

I worked with Oriana on our rebranding project. I appreciated her professionalism and dedication in managing the project and bringing it to completion. With her expertise spanning both web development and marketing, she helped us reach our goal on time and with excellent results.

Mattia Dell’Orsola – Sales & Marketing Manager at Tecnosan

Some of my work

Why work with me

I worked with Oriana on our rebranding project. I appreciated her professionalism and dedication in managing the project and bringing it to completion. With her expertise spanning both web development and marketing, she helped us reach our goal on time and with excellent results.

Mattia Dell’Orsola
Sales & Marketing Manager, Tecnosan

Quality, Quality, Quality.

I only know one way to do things, and that is as best as I can. Quality, accuracy, and attention to detail are my thing. I set the bar very high, and want to do work of which I can be proud. If you care about quality, we’ll work well together, for I will care about your project as much as you do.

Many Arrows In The Quiver

Throughout my career, my curiosity and love of learning have led me to study several topics, take on different roles and develop a broad set of skills. As a digital consultant, having many arrows in my quiver means I can better advise you on what will work best for you.

Honesty, Integrity, Reliability.

These are my values, the principles that underpin everything I do. I pride myself on being a person and a professional whom you can count on and trust. My clients know and appreciate it – that’s why they stick with me, year after year, project after project.

One-Woman Band

I’m a web designer, WordPress developer, and content writer all wrapped up into one expert communication consultant. Forget the hassle of liaising with different experts, and enjoy the peace of mind of entrusting your project to a dedicated, well-rounded professional.