The more you leave out, the more you highlight what you leave in.
A little about me
Hello there, welcome to my website : )
My name is Oriana Pagano, and I am an experienced freelance web consultant based in Brighton & Hove (UK).
I specialise in branding, web design, WordPress development, content writing, and search engine optimisation – which is what you need to get your message across and be found by your people.
As a professional with nearly 20 years of experience, I provide a tailored and integrated approach to help businesses communicate effectively and consistently – online and offline.
When I’m not working, you can most likely find me exploring East Sussex on my gravel bike, connecting with nature and taking pictures.
Branding
Your brand is what people think – and how they feel – about your business. What are people saying about it? Most importantly, what would you like them to say? Regardless of the industry or the size of your business, to thrive and stand out in a competitive environment you need to clearly define your brand and learn how to communicate it effectively and consistently.
Web Design
Your website is often the first thing that your potential clients see about you. Quite frankly, it’s what they start judging you by – usually forming an opinion in a matter of seconds. Nailing that first impression is crucial. You need a well-thought-out website that can attract, engage, and retain your potential customers, while also reflecting and reinforcing your brand. Make that first impression count.
Web Development
We all want a good-looking website, but looks alone will only take you so far. What’s under the hood is just as important. You need a website that is secure and easy to read and navigate, that loads fast and displays beautifully on every device. One that talks to people and, at the same time, winks at the search engines. A website that you can update with ease, and that can grow and change as your business does.
SEO & Copywriting
Content is the cornerstone of communication. What you say and how you say it can make the difference between winning or losing a new client, between building trust or looking unprofessional. To communicate effectively, you need original, human-generated, and engaging content that is tailored to your target audience, true to your company’s personality and tone, and easily discoverable.
It was very important to me, when deciding who to use for my website redesign, that they would make a seamless transition to the new site without any loss of internet presence, and to align the site design more cleanly with the values of my brand. Oriana was able to do this, taking time to understand exactly what was important to me, and I have been delighted with the results.
Dave Courtney Jones – Founder and Head Instructor at Tiger Crane Kung Fu (UK) – 2025
Oriana is a gem to have on any team! Fast thinking meets excellent explainer skills; versatility in style meets pragmatism; professionalism meets playfulness. Most importantly, though, Oriana’s friendliness, positive attitude, and open mind make working with her a real pleasure. She is reliable with quick turnaround times and pays attention to all the details without losing sight of the big picture.
Johanna Lieser – Consultant at ewico (Italy) – 2019
I worked with Oriana on several projects and was so happy with her professionalism, knowledge, and output that when I moved to a new company, I contacted her again when we needed some help with our website build. She’s communicative, takes the time to understand exactly what I want and pays attention to the details. Having someone I can go to with full confidence really helps when working across multiple brands, activities, and deadlines. I would and have recommended Oriana to colleagues and friends.
Kavita Kovvali – Head of Marketing at Localstars (UK) – 2017
Since joining our team of consultants in 2011, Oriana has shown competence, technical knowledge, and a strong work ethic. Her passion, reliability, and professionalism are recognised and appreciated by clients and colleagues alike. She is very professional and has quickly become an invaluable asset to our team.
Matteo Durin – Senior Consultant & Partner at ewico (Italy) – 2016
I am an independent professional and contracted Oriana to update my website. I appreciated her straightforward professionalism, individual attention, keen grasp of my objectives, and creative suggestions. She exhibited a great combination of technical, aesthetic, communication, and interpersonal skills. I can definitely recommend her to others.
Anne McDonough – Medical Writer (UK) – 2023
Oriana received much unsolicited positive feedback from many of our clients, and she was very well liked by our internal team at Reactive. I observed Oriana to have a very strong work ethic; she was diligent, hard-working and could be trusted to manage her project work independently with little supervision. She immediately built trust with her clients and managed the internal team well.
Carl Panczak – General Manager at Reactive (Australia) – 2010
I worked with Oriana on our rebranding project. I appreciated her professionalism and dedication in managing the project and bringing it to completion. With her expertise spanning both web development and marketing, she helped us reach our goal on time and with excellent results.
Mattia Dell’Orsola – Sales Director at Tecnosan (Italy) – 2012
Why work with me
I worked with Oriana on our rebranding project. I appreciated her professionalism and dedication in managing the project and bringing it to completion. With her expertise spanning both web development and marketing, she helped us reach our goal on time and with excellent results.
Mattia Dell’Orsola
Sales Director, Tecnosan
Quality, Quality, Quality.
Whatever I do, I strive to do it as best as I can. Quality, accuracy, and attention to detail are my thing. I set my bar very high, and want to be proud of the work I do. If you’re looking for quality, look no further: choose someone that will care about your project as much as you do.
Broad skill set
Throughout my life and career, my curiosity has led me to study several topics, take on different roles, and develop a broad set of skills. As a web consultant, having a broad skill set means that I have the knowledge to advise you on what will work best for you, and the competences to help you build it.
Honesty. Integrity. Reliability.
Honesty, integrity and reliability are my values, the principles that underpin everything I do. I pride myself on being someone whom you can count on and trust. My clients appreciate and value this, that’s why they stick with me, year after year, project after project.
One-woman Band
Forget the hassle of liaising with multiple people trying to understand who’s in charge, and enjoy the peace of mind of entrusting your project to one well-rounded consultant. Professional as an agency, approachable as a dedicated consultant – you’ll get the best of both worlds.